Word came down: the new, highly awaited, controversial, you name it…BMW Vision Concept will be unveiled this coming Sunday. Press releases are still under embargo until Sunday, but the official also confirms the allegations.

“Joy Defines The Future” is the slogan used by BMW to market their Vision EfficientDynamics, a car that has been in the center of attention for the past few weeks. It all started with the “supposedly” leaked photos of a BMW Concept vehicle which it turned out to be an older design study.

The Concept is said to be very innovative, a glance at the future. Vision EfficientDynamics will fully take advantage of BMW’s EfficientDynamics program and in a final production form, will feature a hybrid engine of some sort.

The end of this silly speculative game is near, let’s be patient a few more days and we can finally comment on BMW’s innovation efforts.

We still have a feeling someone will break that embargo again.